Our Story

Hi, I’m Sarah – The Crystal Blonde.

For as long as I can remember, I’ve been completely enchanted by crystals and gemstones. My very first was a little Rose Quartz tumble stone gifted by my auntie, who told me it would mean I’d always be loved. I adored the idea that a tiny stone could hold such a powerful intention.

As a teenager, my mom would add to my growing collection and tell me about the energies that each stone carried. During those years, I found real comfort in these little pieces of magic — believing, and truly feeling, that they could bring strength and calm when I needed it most.

Today, that love has only deepened. I still feel grounded by the energy of crystals and minerals — the connection to the earth, the calm they bring, and the quiet reminder that beauty and strength can coexist. These ancient stones have guided me through many stages of life and, in 2020, they helped me reconnect with myself — bringing peace, happiness and clarity. (And let’s be honest, who doesn’t want a bit of that?)

From a scientific side, I also love that crystals genuinely conduct energy — they’re not just pretty faces! (If you’re ever curious, Google Quartz and rocket science — it’s a fun rabbit hole.)

In early 2021, during the pandemic, The Crystal Blonde was born. What started as a little Instagram page for fellow crystal lovers to share thoughts on natural healing, meditation, astrology and moonology soon became something much bigger. During a time when the world felt upside down, connecting with the earth — and with each other — felt healing.

Fast-forward to today, and The Crystal Blonde has grown into a small family business run by me, my husband, and our two daughters, who love to “help” whenever they can. I now work closely with trusted family-run mines around the world and three incredible exploration geologists who help us source unique and extraordinary pieces for our clients.

We believe deeply in conscious sourcing — crystals chosen with care and intention. Every stone is selected from partners who prioritise safety, fair treatment, and environmental respect. From the miners and polishers, to the small UK businesses who provide our packaging, to our family here at home — every step in the process supports real people and keeps the energy pure.

When you shop with us, you’re not only welcoming a beautiful piece of Mother Earth into your life — you’re also supporting a network of families, artisans and small businesses who help make The Crystal Blonde what it is. That’s the kind of good energy we can all feel great about.

If you have any questions about our story, our crystals, or just want to connect — we’d love to hear from you.

With love & gratitude,

Sarah & The Crystal Blonde Team